sexta-feira, 14 de março de 2008

Doritos x13D

A Samanta Vega, mandou a resposta que ela encontrou para o Doritos x13D, do excelente post que o julian fez sobre os salgadinhos.

Segue exatamente o e-mail que ela nos enviou:

"Doritos X13D You Name the Flavor

A contest opened nationwide on May 13th for the name of Doritos new chips. Simply put, buy them, taste them, name them.

The product, known now as X-13D, has a unique flavor. Bold and very tasty, it is not your average cheese chip. A nice switch from the ordinary.

The contest is supposed to run until July 14, 2007. People have the chance to become a Flavor Master. Winning will allow you to taste test the latest inovations from Doritos Brand. You will also get free Doritos brand tortilla chips for a full year.

If y9ou are 13 years old, or older, you can enter this unique ad campaign contest. There are two ways to enter. You can text "X-13D" to 24477. You can also log on to

When logging onto the website, you have the opportunity to name the new product. After submitting the name, which prints right on the bag as you watch, you have the chance to write an ad. So far, this part of the site is not available. It will not be on line until May 28th.

100 lucky people will have the chance to win this contest. Winning allows you to receive 52 coupons for a free bag of Doritos, up to a 13oz bag. You will also be able to participate in future taste tests and product reviews.

The website has a game people can play. This game gives clues as to the new taste. The game is rather slow. Reading the list of ingredients on the bag gives you a good idea as to what they may taste like.

At this time, Frito-Lay's Doritos has 11 flavors of this favorite snack food. Certain flavors have different varieties, like light or baked.

A further look at the Frito-Lay website shows an extremely diverse company. They have everything from Oberto's jerky to Tostito's salsa. With the buy out of the Quaker food line, there is even breakfast foods.

The site has many fantastic reicpes. Anything from appetizers like Fiesta Fingers to complete entres that include Florentine shrimp Au Gratin.

Frito-Lay started in 1932. It wasn't until 1961 that the two companies, H.W. Lay and the Frito Company, would merge to become one."

"Caso não tenha entendido, a doritos nomeou esse salgadinho de x13D pra lançar essa promoção, onde o consumidor deveria imaginar quais os ingredientes, e mandar o novo "nome" para esse sabor...bem legal a idéia....só não sei o resultado :(
será que já foi descoberto?

Gratíssimo, Samanta.